Yes Yes, We succumbed to it too... We preordered from Borders for an instore pickup. At around 5 I went picked up a band that determined how back will be in the queue at midnight when the store starts selling Harry Potter and the Deathly Hallows. I didnt tell me wife that I had already picked it up and kept telling her that we will go tomorrow to get it but she kept insisting on going to borders to check with them on the preorder status. Here I was struggling to keep it as a surprise at midnight to just ask her to come along and here she was insistent on going to borders. Finally realizing its a losing battle I told her about the band. She was soo excited that till we went to borders at 11:45 she was talking only about the book.
And what a mess the place was with people with orange bands before us we ended up having to wait in a haphazardly formed queue for over 2 hours before we could get our copy of potter. There were a few people dressed in all sorts of potter stuff like one guy wearing a mask/cloak like a deatheater, Kids running around with Quiddich T-Shirt, a woman dressed like a witch with the pointy hat.
Finally when we got home I soundly crashed within half an hour as my wife wants to read it first. I am not as fond of potter and I already have Steven Erikson's Reaper's Gale at the moment:). I will try to sneak a few looks when she sleeps. I wonder who dies:) No spoilers though please!
